Dr. Ira Byock is a leading palliative care physician and successful author. His website serves to explain his mission and connect with those who need his help. At a time when mobile-friendly websites are increasingly necessary to reach a wide audience and to rank well in search engines, this was the perfect opportunity to give irabyock.org a new look as well as a responsive design that functions well on desktops, laptops, tablets, and phones alike.
A Simple, Professional Website
Our job, first and foremost, was to create a responsive design for the website that would not only help its search engine optimization but also help Dr. Byock’s audience find the information and resources they need no matter the platform they use. Secondly, we focused on making the site extremely simple, clean, an easy to use without making it look drab, plain, or boring.
The result includes a colorful but basic navigation bar that quickly guides users to various pieces of information about Dr. Byock and his work, including his books, his articles, his current projects, his bio, and his media appearances. The homepage consists of one simple image – a series of headshots of the doctor – surrounded with a circle of the same clear and colorful navigational buttons that appear above. Plenty of white space makes the page elegant and the navigation clear while keeping the overall look professional and tidy – not too unlike a doctor’s office.
The new website features:
More About Ira Byock
For decades, Dr. Ira Byock has been a leading voice in the international discussion about death and dying. With a passionate focus on hospice and palliative care, Dr. Byock believes that every person deserves a death that is dignified and pain-free. Dr. Byock is the author of three books, including Dying Well, (1997) The Four Things That Matter Most, (2004) and The Best Care Possible (2012). He has received a Lifetime Achievement Award from the Academy of Hospice and Palliative Medicine and was named Person of the Year by the National Hospice and Palliative Care Organization.
Responsive Websites, Beautifully Designed.
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