Creating this one little icon can be one of the most challenging design projects for your marketing plan, but it can also be a lot of fun. Your logo should simple, memorable, and visually balanced. The colors and shapes should reflect your organization’s message and services. It should also be an enduring image – slight changes may occur as the years go by, but a long-lived design should be your goal.

One little symbol, one big concept
When you think about it, those little logos you see just about everywhere, actually convey quite a lot of information. Thanks to our social, psychological, and cultural responses to colors and shapes, we get a big first impression of a company when we see their logo. For example, the color red announces fun or excitement, while black or silver often conveys premium quality, or strength. When you add shapes to the mix…round and loopy letters might seem playful, while tall and thin lettering might appear conservative or elegant.

Here are some commonly known logos

 

Here are some Missoula Logos (please note these Missoula logos were NOT created by DesignMissoula we just think they are good local logo examples).

Here are some DesignMissoula logos

Have fun…or get serious.. DesignMissoula is here to help either way!
While knowledge of marketing, psychology, and business are essential for good logo design, it most certainly is more of an art than a science. That’s why it’s important to consult with your designer before making a choice, and make sure they’re a good fit for your needs. Sara Kauk at DesignMissoula is a logo expert, with a portfolio that ranges from fun to formal. She’s knowledgeable, flexible, and would love to meet with you to discuss your ideas!

Call DesignMissoula at 406.370.6353 or email us today.