A landing page is a standalone web page that has one very specific goal: explaining a product or service and encouraging the user to act in regard to that product or service: by calling your office, buying the product, or filling out a contact form.
Creating Successful Landing Pages
Every business owner knows that it is vital to create a business website that acts as the heart of their online presence. But fewer entrepreneurs understand that linking to your general website homepage when advertising online can be a big mistake. To generate the maximum interest in your business, including leads, sales, phone calls, and actual warm bodies walking in your door, you must create smart, good-looking, and effective landing pages.
All good landing pages are:
- Simply and cleanly designed. Landing pages should not link to other parts of your website, have more than one column, or deal with extra details about your business or services. Landing pages should contain simple, striking images, helpful information, and multiple opportunities for the user to connect with you.
- Focused on one goal. Landing pages should only focus on one product or service – and landing pages should only focus on one call to action, whether it is to buy a product or call to make an appointment. Describe both the features and benefits of your service and product as well as why your business is the best option for the user.
- Angled toward solving a problem. Don’t make landing pages solely about how great your business is or even about how great your services and products are: landing pages should present a problem that the user has and then solve it.
- Optimized for mobile devices as well as PCs. In this day and age, over half of all searches are conducted on mobile devices, and more and more people are engaging in social media on their phones rather than their computers. Your landing page should look just as great on a phone or tablet as it does on a laptop or desktop.
- Landing pages work best if they are linked to from pieces of online advertising and marketing, such as pay-per-click (PPC) ads, social media ads, social media posts, blog posts, and email campaigns. You may also use search engine optimization (SEO) on your landing page so that it turns up organically in users’ related search results.
To best understand how our team creates landing pages, let’s take a look at a recent campaign that we ran for the Surgical Arts Centre in Missoula, Montana. The center wished to promote its medical day spa’s laser hair removal services and increase its laser hair removal clientele.
Here are the key features to notice on the resulting landing page:
• A relatable image at the top of the page that catches the users eye and speaks to their problem of unwanted hair.
• A short contact form at the top of the page so that users can quickly and easily request information or schedule an appointment.
• The answers to six frequently asked questions about laser hair removal.
• A list of goals regarding laser hair removal.
• An image of the doctor and the facility.
• Three strong patient testimonials.
• A second contact form/call to action at the bottom of the page.
Create Your Landing Page With Design Missoula
If you are engaging in online marketing, such as PPC ads or social media ads, chances are that your business could benefit from developing landing pages.
Call our team today at 406-370-6353 or send us an email to learn more landing pages.